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December 28, 2020 No comments yet

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Match Group is wanting to replicate popularity of Tinder monetization featuring its other apps that are dating

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After switching Tinder into its primary economic motor, Match Group Inc. is searching to duplicate that success with Hinge.

The company shared exclusively with MarketWatch since Match MTCH, +0.47% made its first investment in Hinge back in 2017, the dating app has seen its user base grow 20 times. Now Match completely has Hinge, and its particular objective is an even more severe revenue push that draws from some of Tinder’s classes without losing sight of exactly exactly exactly what provides Hinge an audience to its core appeal of mostly metropolitan millennials.

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